Marketing Executive - Maternity Leave Placement

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Puffing Billy Railway is one of Victoria’s leading tourist attractions and welcomes visitors from both Australia and overseas. Passenger numbers have been increasing year on year, with families being a key market segment. The Railway is dedicated to the passengers’ experience and to maintaining our popularity as a safe and enjoyable tourist destination.

We are seeking an experienced and motivated Marketing Executive for a 12 month Maternity Leave placement based at our Belgrave site. In this full time role, the successful candidate will be assisting with marketing planning, promotion and maintenance of key account relationships for the Railway.  

Key responsibilities for this role are (but not limited to):

  • Manage and monitor the Social Media and Digital Marketing strategy for the organisation;
  • Assist in the preparation of Marketing, Media and Communication plans;
  • Co-ordinate and attend exhibitions and promotions as required;
  • Co-ordinate media and film crews and radio advertising;
  • Liaise with our external key digital and PR companies;
  • Reporting to the Marketing Manager and management when required;
  • Be a champion of culture and lead by example.

Key Selection Criteria for this role are:

  • Tertiary qualified in Marketing or Tourism is essential;
  • Extensive knowledge of all Digital media platforms and Website design and maintenance;
  • Excellent verbal and written communication skills;
  • Possess a focus on service excellence with the ambition to exceed internal and external customer expectation;
  • Ability to prioritise and multi task but be flexible and adaptable;
  • Ability to communicate successfully with people of different cultures.

Experience in a similar role combined with your determination to succeed as part of the railway operations will ensure your success in the position.

To view a copy of the position description, please click on the link below.

Position Description

 

Please send your expression of interest to hr@pbr.org.au.

Applications close Friday 11th November, 2017.